There are many times when our clients simply scan through our fliers – and that usually happens after we’ve put in substantial effort to make them look perfect. Unfortunately, customers don’t have the time and patience to read everything thoroughly. Most people give it a glance, decide whether the information included in the pamphlet is important or not, and move on. So, how are they going to find out the important info about your products if they don’t pay attention in the first place? But most importantly, how are you going to sell your products without having a well-informed and interested clientele?

The answer is text structure! If you know how to structure your text, there will be no clients coming your way. But there is no need to freak out anymore. We are here to help. You can’t change peoples’ habits, but you can change your marketing strategy. Nobody will teach you that in an essay writing class in college, but we will! Here are five top tips on how to have the best text structure ever.

1. Describe what you do

First, you must describe your services/products in a simple manner. Give a short definition of what you do. You could include that in your logo if you find it necessary. Make sure you use proper grammar, make no spelling mistakes, and address your reader directly. Answer one of these questions (one only!) and use your answer as a brief description.

• What is the purpose of your services?
• How are your company’s core values related to your work?
• What problem do your products/services solve?

2. Use the right language

Next, vocabulary! This might actually be the most challenging part of the whole process. Finding the right words can be difficult when we don’t know our audience. Thus, you must do some research beforehand to:

• Find your audience – who are you trying to sell to?
• Choose a target group – a few rich people, or more middle-class individuals?
• Personalize text according to each group
• Use customized advertising language that fits in the context

3. Objectives

You should find your objectives before starting to sell. What do you want to achieve within the next month? Is there a certain quota that you’d like to reach? Is there a certain figure that you want to attain? Make sure you know where you stand and set your objectives properly. Keep it organized and write everything down to keep track of your work.

4. Compare and contrast

Compare your services to other companies (don’t give out any specific names! Generalize) and highlight the differences. Think about why your services are better, and how they can have a stronger impact on your audience. Even though you have many things in common with other companies, what makes you stand yours stand out of the crowd? Include that in your informational text, and keep your structure intact.

5. Use proper materials

Now that you know the theory, let’s get down to the practical part. Here are some important tips to keep in mind when structuring your promotional text:

• Avoid using Comic Sans, or other fonts that upset the eye
• Give your text a casual, non-promotional aspect (make it look like you didn’t struggle at all)
• Keep it classy and very brief
• Use tables or any other Microsoft tools that could help customers understand the text better
• Use a combination of powerful and dim colors
• Don’t use bold, italic, or bigger characters for titles
• Make everything uniform and eye-appealing

Wrapping Up

Having great text structure becomes less complicated when you have great advice available. Take in consideration the above steps, and don’t hesitate to leave us a comment if there’s anything else that you’d like to add.

About the author

Finanz4u Team

Finanz4u Team is a group of dedicated to the financial topics writers, editors and guest writers.

Jack White

Jack White is an excellent writer who enjoys his job. You can see that by how much work he puts into his articles. He believes you should do what you love, and he loves writing. He worked more than 8 years in different positions in seo industry and now is focusing on helping people by sharing his experience in internet marketing. Contact him if you need help with content or marketing.