AI Investing: Tailoring AI to Marketing

We live in a digital age, and AI investing can help scale companies through innovative products and services. The exceptional leadership of Furkat Kasimov, co-founder of LeadsMarket.com, has allowed the company to grow globally into a powerhouse that has transformed the marketing industry.

AI-Driven Marketing is Reshaping Business Strategies

Like life, the world of marketing constantly changes. Artificial intelligence marketing creates many opportunities for marketing teams to take advantage of the improvements AI can make to data collection, customer experience, etc. AI marketing has advanced a lot, but AI investing will bring more phenomenal advancements soon.

By revolutionizing marketing processes, Kasimov has turned LeadsMarket.com’s global workforce into a key driver of its $100 million annual revenue. Furkat realized the inefficiencies of limited scalability and mismatched leads for companies from as early as 2011.

The company co-founder immediately started addressing the challenges by integrating machine learning into digital marketing. The powers of AI helped introduce processes like marketing automation, improved decision-making and created personalized experiences that benefitted sellers and buyers.

Machine Learning and Lead Management

By integrating machine learning into LeadBrain, the company’s branded lead management platform, they have leveraged machine learning to help them analyze any amount of data as it comes in. The platform immediately evaluates various attributes, compares them against older data, and categorizes them based on quality, relevance, and probability of conversion.

The company’s dynamic scoring system optimizes the leads system, leading to improved ROI. Most importantly, sellers know their leads are correctly distributed, increasing trust and transparency. Furkat’s business philosophy of benefiting all players is the pleasant result of this “win-win-win” dynamic.

Efficient Targeting and Predictive Analytics

LeadsMarket incorporated machine learning into ClickBrain, its affiliate program. It uses advanced algorithms, helping empower affiliates by analyzing all the data required, including past performance, to improve their leads and clicks.

The platform can predict the ad creatives that will perform best, helping affiliates and clients to make immediate changes by re-allocating resources correctly or changing their strategies. These real-time actions have benefitted the whole ecosystem of the company’s affiliate networks.

AI’s ability to boost personalization led to its proprietary ListBrain platform. Its abilities allow for the creation of exact audience segments. An algorithm powered by machine learning provides in-depth information for financial institutions based on analyzing engagement history, preferences, and consumer behavior.

Based on the information provided, banks and borrowers can target audiences through the correct channel for engagement based on specific criteria like income levels, credit scores, location, etc. These levels of precision have proven to have significant conversion rates, making LeadsMarket a trusted partner in their clients’ marketing efforts with a high retention rate.

Marketing Technologies Powered by AI

Furkat remains committed to AI innovation like machine learning and natural language processing (NLP), allowing the company to scale without compromising quality or increasing operational costs. Through AI, the business can manage larger volumes of leads and clicks without compromising the incomparable value it provides to all participants.

The significant advantages of AI do not come without the need for an ethical approach. Machine learning models require coaching to ensure fairness and avoid biases that can negatively impact. LeadsMarket remains committed to using AI responsibly to help digital marketing retain its success and sustainability well into the future.

AI: An Ongoing Evolution

Applying various AI marketing strategies will continue to empower businesses with targeted insights, creating efficiencies for businesses to reach their revenue goals and navigate unpredictable situations.

Furkat aims to continue investing in AI because he doesn’t perceive it as a threat to employment but as an opportunity to free marketers to create better strategies and relationship-building. AI will continue redefining marketing possibilities. LeadsMarket intends to remain at the forefront of digital marketing innovations by further exploring the capabilities of advanced predictive modeling and NLP.